A personal brand is an idea that comes to mind when people talk about you when you are not in the room.’
In our Masterclass on ‘ Building your Personal Brand’, Brand Guru, Ambi Parameswaran highlighted the importance of a personal brand. He also shared a simple five-step process for building and defining the personal brand.
The session highlighted the concept of executive presence and executive voice, how to build networks, and the use of digital and social media to enhance one’s personal brand.
Key takeaways of the Masterclass were –