As the internet and online applications continue to grow, networks have become increasingly complex, resulting in more clutter than ever – affecting their speed and reliability. Enterprises rely on multiple networks and robust connectivity for their operations and processes – even more so in a hyperconnected business ecosystem – thus making it crucial for businesses to have reliable, fast, and efficient connectivity to support their growing needs.
When business expansion becomes a priority, ensuring seamless service delivery across regions becomes paramount. Last-mile connectivity challenges leave a significant impact on the overall network performance causing operational issues, hindering business continuity, and affecting service delivery and, eventually, customer experience.
With strengthened connectivity infrastructure across regions, network providers are increasingly able to address last-mile connectivity challenges; 5G rollout will further simplify this. However, when businesses need to connect with multiple networks across the globe, the way they access them becomes key.
The Conventional Way
Traditionally, businesses connect to global networks through Internet Service Providers (ISPs) and transit services. This approach involves routing internet traffic through a third-party provider, for a hefty fee, which can add additional latency and reduce network performance.
The challenge is that some of these internet services do not extend beyond their existing connected geographies, leaving businesses with problems such as increased latency, lack of usage visibility and control, data security, and application maintenance, among others. Transit services further require multiple network hops to bridge connectivity gaps, thus adding to latency.
Additionally, relying on a single transit provider can also increase the risk of network downtime and limit access to online content and services. Furthermore, transit services are costly, which adds to business expenditure and can cripple scalability and expansion, especially for small and medium-sized businesses, which tend to be bound by capital crunch.
Therefore, using transit services for extended connectivity isn’t ideal. However, is there really a way to ensure snappy, reliable connectivity that’s also not as expensive? This is where Internet Peering comes to the rescue.
The New Approach – Internet Peering
Internet Peering refers to the exchange of internet traffic between different networks without the need to establish separate connections to each network through ISPs. The connections between two ISPs are bridged with the help of Internet Exchange Points or IXPs. By directly connecting networks, it reduces the number of steps, that data must travel through to reach its destination.
Unlike traditional connectivity methods that rely on transit providers, Internet Peering enables businesses to connect directly to multiple ISPs, which can improve network performance, reduce costs, and increase the reliability and resiliency of the network.
Peering essentially improves internet traffic performance by bringing networks closer together, reducing the time it takes for a packet to travel from one network to another. This results in the performance being far better than conventional routing methods.
Peering is thus the ideal choice for businesses that:
Making Business Seamless
By making it possible to avoid routing traffic over the internet, peering offers a bunch of significant advantages over the conventional approach.
Improved Network Performance & Security: By connecting directly to multiple ISPs through a single-hop connection, businesses can improve the speed and stability of network connectivity, resulting in uninterrupted, integrated operations and enhanced service delivery across regions. It can also bring down the risk of Distributed Denial-of-Service (DDoS) attacks.
Cost Savings: Unlike conventional routing, it is cheaper since both networks are directly exchanging traffic with each other. With expensive transit services out of the way, internet peering can help businesses reduce their overall network costs, allowing them to allocate their revenues elsewhere, to help them grow and thrive.
Superior Service Delivery: In cases where continuous, reliable network traffic is critical (like in the case of video streaming), having control over performance is crucial. Connecting directly to the networks that provide critical service for you or your customers increases your control over the quality of services.
Enhanced Business Agility: It enables businesses to exchange data quickly and easily and collaborate with partners, suppliers, and customers, improving overall business agility. By improving the speed and reliability of their internet connections, businesses can gain a competitive advantage over their rivals.
Data Centers and Internet Peering
A data center is only as good as how well-connected it is, and how it simplifies connectivity for customers. Peering complements data center infrastructure because network and connectivity are the lifelines of data centers. At Yotta, our Internet Peering services leverage an extensive network of exchange points through partnerships with leading internet service providers providing our customers with direct connections to other networks, resulting in improved performance, increased reliability, and reduced latency.
By reducing congestion, improving speed and reliability, and reducing costs, internet peering can help make the internet faster, more reliable, and more efficient. It thus provides a cost-effective solution that offers improved performance, scalability, and security for businesses looking to stay ahead of the curve.